Sonali Shekhawat comes from a family of educators, where teaching and guiding others was a way of life. Alongside her academic journey, she explored holistic healing as a certified Tarot Card Reader and Numerologist, believing that true well-being begins with mindful care.

Her work with women's health and social initiatives strengthened her belief.

Living in Rajasthan, Sonali saw how harsh weather, dust, pollution, and hard water affected people's skin every day.

Instead of relying on chemical-heavy products, she created Noor'E Veda – a handcrafted soap brand rooted in nature. Every bar is made in small batches with love and care by Sonali in order to make sure that skincare becomes simple, gentle, and intentional.

What happens when someone who has spent years caring for animals decides to build a brand with the same intention?

Meet Yashaswini Shekhawat – the Co-founder and Marketing Head of Noor'E Veda.

Her journey began in 2018, working for animal welfare, where compassion became the foundation of everything she did. Later, she stepped into the world of marketing, learning how meaningful brands are built and how the right strategy can create lasting impact.

With an entrepreneurial mindset and a passion for building something of her own, Yashaswini knew she wanted to create a brand that reflected her values.

Together with her mother Sonali, she brought Noor'E Veda to life – a brand that combines nature, mindful skincare, and honest storytelling.

Today, she leads the brand’s marketing, ensuring that every product and every message stays true to one simple belief: Skincare should feel genuine, thoughtful, and made with purpose.